What natural sources are you using instead?

The new natural colours and flavours are mainly from plant-derived sources, for example yellow comes from an extract of turmeric and orange and red from a paprika extract.

Natural flavours will include fruit such as boysenberries and strawberries, and Tip Top will continue to use real ingredients where possible. For example Fruju uses natural fruit juice and the delicious ‘Boysenberry Ripple’, which recently won the NZ Ice Cream Awards’ Supreme Award, is crammed with real boysenberries grown in Nelson.

All of the natural flavours we use are officially certified natural.