Over the past two years our taste experts have worked through every ingredient to identify natural replacements that continue to deliver the same great taste that Kiwis have come to love for more than 75 years.
By moving to natural colours you might notice a slight difference in the colour of some of our ice creams. Our team have worked hard to get the colours as close as we can using the natural colours, however, sometimes colours such as green are not as vibrant as their synthetic versions. We use extracts such as spirulina which offer softer, more natural looking colour hues.
However, overall we are confident most consumers will not notice a difference.