The Science of Feeling Tip Top?

Can ice cream make you more generous, more confident, more productive, or even, more attractive? This summer, we decided to find out.

Science suggests that ice cream creates complex neurological responses in the brain that make you feel good. Or, as we like to say, Feel Tip Top.

But we wanted to know if Feeling Tip Top could make everything better? Would it make people rate a movie more highly, more productive at work and more generous with money?   We conducted real field research experiments using unsuspecting members of the public and a lot of Tip Top ice cream to find out.

To see the results for yourself, just watch the videos on our Facebook page.

Back to News