Selling Tips
- Make sure everyone knows you sell ice cream!
Display point of sale items such as pavement signs and flags outside your store. This attracts the attention of consumers as they pass by triggering a desire for ice cream.
- Make sure your freezer is easy to find
Make sure your freezer is visible to customers when they enter your store. Near the counter and with other impulse items is the best position for your freezer.
- Always keep your freezer full and clean
People are more likely to be attracted to and purchase from a freezer that is full and clean. Defrost and clean your freezer on a regular basis and frequently check stock levels.
- Always stock the best sellers
Stock the best selling ice creams so people can always find what they know and love. Tip Top has 20 of the Top 25 best selling impulse ice creams in New Zealand* Remove slower selling lines from the cabinet to stop them tying up your money and freezer space.
*Based on dollar sales in the four weeks to 8th August 2010 for total New Zealand.
- Draw attention to your freezer
Use indoor point of sale items such as our perspex backing boards, basket labels and freezer stickers to make your freezer stand out.
- Stock ice cream all your round
A third of all ice cream sales are made during the winter months simply cut down on the refreshing summer water ice products and open up the rich indulgent items for a winter treat.
Your Tip Top sales contractor (our experts) can advise you on the best freezer size, where to position the freezer, which are the best products to stock and what freezer layout is best to maximise sales for your store summer or winter.